
I help organizations get 'on the map' by writing about topics related to
B2B technology and advertising/marketing/sales, including:
adtech and martech
advertising operations
data management and governance
machine identity management
publishing and media
SaaS
sales enablement platforms
Salesforce
software testing
Below are some recent examples of my work for Tricentis, Silverline,
Salesloft, AdMonsters, Campaign, and other leading brands.
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Blog Posts
KENWAY CONSULTING
Digitization, Digitalization, & Digital Transformation: What’s the Difference?
QATALOG
Feeling like you belong is important, even at work
SALESLOFT
What is a Sales Engagement Platform? Let’s Debunk Some Myths
SILVERLINE
Why Ad Sales Strategy is Undergoing a Massive Transformation
Sponsored Articles
ADMONSTERS - Sponsored by Yahoo
Are You Prepared to Thrive in a Cookieless World?
ADMONSTERS - Sponsored by Unruly
Finding the Right Partner Is Key to CTV Success
CAMPAIGN ASIA - Sponsored by The Wall Street Journal
The critical themes influencing CMO decisions: DEI, sustainability, and talent
ENDPOINTS NEWS - Sponsored by Parexel
mHealth innovation: Identifying the best patient-centered technology for clinical trials
Whitepapers & E-Guides
LEVERAGE LAB
SALESLOFT
6 Strategies Top Performers Use to Double Response Rates
TRICENTIS
The case of the missing DevOps testing strategy:
Follow the clues to reveal the path to maturity
TRICENTIS
How to deliver high quality analytical and operational data: 3 best practices
Case Studies
KENWAY CONSULTING
Closing the Gaps: Implementing a Modern Data Platform
SILVERLINE
Transforming Samba TV’s sales platform to better align with its needs
SILVERLINE
Implementing Salesforce Gives GreenState Credit Union Better Member Visibility
TRICENTIS
A leading online retailer automates the testing of its facilities management application