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"Emily is a fantastic writer, and knows how to ask the right questions to boil down a complex topic into something simple and easy to understand. Emily easily adapts to different industries and delivers high-quality work in a timely manner. Emily is always on top of her communication and sets clear expectations for timelines. I would recommend her to anyone who needs an expert writer and content creator."

Kathleen Ferrie, Vice President, Marketing, Silverline

I'm a former marketer turned freelance B2B writer. I help companies, content agencies, and branded content studios get 'on the map' by writing about B2B technology and advertising/marketing/sales.

Writing projects I can help you with:

  • Blog posts

  • Case studies

  • Copy editing

  • eBooks, white papers, & playbooks

  • Emails & newsletters

  • Executive ghostwriting

  • Infographics

  • Pitch decks

  • Proposals

  • Sponsored articles

  • Video scripts​ and guides

Topics I
write about:

  • adtech and martech

  • advertising operations

  • AI

  • cloud computing

  • customer data platform (CDP)

  • cybersecurity

  • data management and governance

  • machine identity management

  • publishing and media

  • retail and customer experience

  • SaaS

  • sales enablement platforms

  • Salesforce

  • software testing

Clients I've
worked with:

  • AdMonsters

  • ADWEEK Branded

  • Campaign Asia

  • Endpoints News

  • Fortune Brand Studio

  • Kenway Consulting

  • Keyfactor

  • Leverage Lab

  • Microsoft Advertising

  • Palladin Technologies

  • Pitcher

  • Qatalog

  • Salesforce

  • Salesloft

  • Silverline

  • SKU IQ

  • Skyword

  • Studio by Informa TechTarget

  • Tricentis

PORTFOLIO

ADMONSTERS – Event host profile article

AdMonsters Sell Side Summit Host Albert Thompson on Leading with Intellectual Curiosity

 

ADWEEK BRANDED – Event recap sponsored article

Agentic AI Will Optimize the Future of Commerce

ADWEEK BRANDED – Event recap sponsored article

How Brands Fuel Fandom On and Off the Court

MICROSOFT ADVERTISING – Blog post

Psst, the valuable consumers are at Microsoft media’s AI-powered experiences

 

MICROSOFT ADVERTISING – Playbook

Decoding the Modern Consumer

PALLADIN TECHNOLOGIES – Blog post

The Little Dreamforce Announcement That Should Have Been Big News

 

SALESFORCE – Blog post

How to Choose a Pricing Model: Strategies and Techniques

SALESFORCE – Blog post

How to Use Business Proposals to Win More Deals

STUDIO BY INFORMA TECHTARGET – Acronym playbook

All hype or just right: Why retail media might enhance your brand

 

STUDIO BY INFORMA TECHTARGET  Fortinet infographic

How Converging Detection and Response is Fortifying Security

 

STUDIO BY INFORMA TECHTARGET – Kantar webinar script and guide

Aligning Creative and Media for Effective Ad Campaigns

 

TRICENTIS – Blog post

5 AI trends shaping software testing in 2025

 

TRICENTIS – Case study

A leading online retailer automates the testing of its facilities management application

 

TRICENTIS – eBook

Customization frustration: 3 reasons to test your Salesforce customizations

 

TRICENTIS – eBook

How AI can improve testing efficiency: 4 key use cases

 

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